Bottom Line Impact of a Coaching Culture

Life Coaching


Give one way a coaching culture impacts a business?

To help you best appreciate the impact of a coaching culture on the success of businesses, we asked coaches and business leaders this question for their best insights. From increasing communication between people to creating loyalty and commitment among employees, there are several ways a coaching culture impacts positively on businesses to bring about great success.

Here are 10 insights into how coaching culture impacts businesses:
·       Increases Communication Between People
·       Provides Space to Explore and Inquire
·       Creates a Culture of Trust
·       Helps Employee Retention
·       Activates Human Potential of the Workforce
·       Builds Mentorship Relationships
·       Empowers People and Teams to Grow and Succeed
·       Strengthens Emotional Intelligence
·       Increases Revenue
·       Creates Loyal Employees

Increases Communication Between People

A coaching culture impacts a business by increasing communication between people. In a coaching culture, curiosity and listening skills lead the way. People are trained to ask questions and deeply listen; listen to respond rather than listen to react. This makes communicating feel good and let’s face it, we all want to do more of what feels good. Increased communication is good for business because people get more done when they feel more connected, engaged and committed.

ottom Line Impact of a Coaching Culture

Provides Space to Explore and Inquire

When leadership supports a coaching culture where employees can inquire, think, create, and explore, they create an environment where employees are supported to do their best. Employees are given space to examine internal and external scenarios to determine how they want to address those situations.

To support this culture, businesses train leaders on how coaching questions and skills can improve trust and communication while increasing productivity and results. Thus, coaching is available to everyone rather than saving it as a benefit for their most-prized executives and high performers. A coaching culture promotes better conversations that can ultimately improve results and achieve goals.

Creates a Culture of Trust

A coaching culture positively impacts business in many ways, and in my experience, the number one impact is on trust. Coaching helps managers hone their skills in a more specific way and to assist in identifying and addressing issues before they mushroom into a more problematic situation. Coaching, versus authoritative dictating, allows the employee to figure out effective solutions to perceived problems. The end result is a more productive environment as employees feel empowered to take action.

Helps Employee Retention

One way a coaching culture impacts business is employee retention. As a career coach, I see many clients who are looking to transition out of an organization primarily because of poor management and lack of growth opportunities. In a coaching culture, employee retention is increased because people managers are trained to take a genuine interest in their people, get to know their preferences and needs, and help develop growth plans. If your people managers aren’t required to go through some kind of management and coaching training, you are doing a disservice to your people and your bottom line. The cost to train managers in coaching skills will have a long-term impact on employee retention and likely cost less than the time and resources it takes to hire and train new employees.

Activates Human Potential of the Workforce

An enthusiastic, established coaching culture can impact employee morale, effectiveness, trust, and communication by tapping into the human potential of team members. It ideally integrates a sense of shared mission and purpose into the vision of serving employees’ needs for authentic communication, purpose, and meaning.

Builds Mentorship Relationships

A true coaching culture in an organization is when leaders continue to lead, guide, and mentor people long after they have stopped working directly for them. Coaching and mentoring need not stop just because someone has left for another team, department, or manager. Or even if they have left for another company. In my career, I continued mentoring and coaching several people after they had left the organizations we were working for. These activities often continued for more than five years after their careers took them elsewhere. Even better, the relationships and friendships with these people lasted for decades.

Bottom Line Impact of a Coaching Culture

Empowers People and Teams to Grow and Succeed

When a business establishes a workplace culture where coaching is the lead tool, people react more positively, and it nurtures more open communications. Coaching helps a more relaxed learning and development environment, where people are willing to ask questions, provide feedback, and share ideas. In addition, it creates a more harmonized team working towards common goals. Companies that coach over management will have stronger employee retention.

Strengthens Emotional Intelligence

A coaching culture strengthens and supports emotional intelligence, which underpins all of our other soft skills. Self-awareness is one of the five key elements of emotional intelligence (self-awareness, self-regulation, motivation, empathy and social skills). The four other elements of emotional intelligence are rooted in self-awareness. Coaching encourages reflection on who we are – our strengths and weaknesses, our emotional responses, our values, our personality and leadership styles. The more we understand ourselves, the better we can relate to others. Emotionally intelligent teams experience less conflict, better problem-solving, and are more productive and customer-focused.

  • Christine Horstman, Certified Professional Coach, Certified Career Coach, and Corporate Trainer Paper Doll Communication

Increases Revenue

Implementing a culture of coaching is good for business! Coaching cultures are crucial to supporting the growth and development of an organization’s leaders, as this influences employee engagement, productivity, performance, and talent acquisition, all of which directly impacts revenue. Studies have shown companies who establish coaching cultures report an average of 46 percent higher revenue than their non-coaching competitors.

Coaching cultures do not exist in a vacuum, it requires buy-in from business leaders, implementation by leaders, and cultivation by leaders. When leaders adopt a coaching culture it not only boosts revenue, performance, and employee engagement, it also boosts a company’s differentiation factor when attracting top talent. Now, that’s good business!

Creates Loyalty and Commitment Among Employees

In today’s society in order for a business to grow leaders should foster an atmosphere of mentoring and collaboration to upskill their employees. The old days of doing what I say, and not teaching me how to do what you do, will hurt the business in the end.  When a business takes the time to coach and train their employees, they create loyal employees who are invested in the success of the business.

Bottom Line Impact of a Coaching Culture

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