Coaching Model: GETTING IT ‘RIGHT’

For Coaches

A Coaching Model Created by Suzanne Martyn-Jones
(Team Coaching/Team Coach, CANADA)


Teamwork can be incredibly challenging given the different personalities, conflicting directions, and external pressures of being part of a team. When a team isn’t working well together, there is a feeling ‘in the air that makes it uncomfortable and stressful for everyone involved. And rather than trying to solve the issues, there is often a tendency to bury concerns or to hope that the situation will just magically improve. The reality is that the dynamics of the team won’t change unless a proactive approach is taken to make things better.

Getting it ‘right’ is a coaching model that shifts the mindset of a team so that they can take control and accomplish more together. It drives a positive outcome, allowing the team to be united with purpose and fulfillment. The model is made up of five key steps and the flower analogy for the model depicts the feeling of ease that comes with getting it ‘right’.

Team Coaching Model Suzanne Martyn-Jones

Team Coaching Model Suzanne Martyn-Jones“Teams who share mutual trust and communicate well are more likely to identify and solve problems faster than specialist teams where people focus on honing their own expertise without seeking input from others.[1]the right coaching model brings individuals together so that they are truly working as a cohesive and collaborative group. It is designed to align goals while building trust and communication within a team.

Coaching Model Influence

In the customer service industry, ‘Make it Right’ programs empower front-line representatives to correct customer service issues on the spot. Research shows that customers respond positively when efforts are made to apologize for an error by doing something special, or ‘right’. In fact, these efforts can often lead to an even better overall satisfaction with the company than before the mistake. The RIGHT coaching model takes a similar approach in turning around a bad situation into something better or even more optimal.

Team Coaching Model Suzanne Martyn-JonesThe first recommended action for the RIGHT model is to reflect, which is specifically important when bringing together teams. By reflecting as a group, individuals can better understand each other’s perspectives before they start working as a team.“To foster participation, trust, and engagement, leaders (and coaches) often encourage team members to map out their life’s journey, including highs and lows, and share highlights with the rest of the team. In being vulnerable, the team creates an environment where compassion and humility are welcomed.”[2]The exercise of reflection creates a foundation for great teamwork. The following questions can be considered when reflecting on the past:

  • How do you feel about this assignment? Have you tried something like this before?
  • How do you plan to contribute to the team? Is this a new approach?
  • What kind of participation do you expect from others? From yourself?
  • How can you best work together? What have you learned so far?
  • What excites you about the project or task? What concerns you?

Team Coaching Model Suzanne Martyn-JonesOnce the team is grounded in reflection, they can start imagining the possibilities of their work. Research shows “that most corporate transformation efforts are either derivatives or combinations of five prototypical quests: Global presence; Customer focus; Nimbleness; Innovation (and)Sustainability[3]”. These five quests require teamwork to accomplish them.

To move forward, the team must imagine the possibilities of achieving something greater together than they could on their own. Here are some questions to ask when imagining the possibilities:

  • How can we achieve transformation as a team? What would need to be true?
  • What if we solved this problem? What would be different?
  • How is the team more powerful together? What combined skills do we bring?
  • Is it possible to tackle this problem?
  • How can we best prepare ourselves as a team?

Team Coaching Model Suzanne Martyn-Jones“The foundation of every great team is a direction that energizes, orients, and engages its members. Teams cannot be inspired if they don’t know what they’re working toward and don’t have explicit goals.”[4]Goal setting is another aspect of the RIGHT model. Teams that work well together have shared goals and, more importantly, believe in those goals equally.

“The massive changes brought about by Covid-19 abruptly reminded…societies that there is great power when we work together and stay connected. A connection to something shared – a mission, purpose, or guiding star – can allow people to focus on something bigger.”[5]The importance of having a goal shouldn’t be underestimated, as it’s the anchor that keeps everyone on the team grounded in the same way. Without it, teams are left to flounder. Here are some questions to consider when setting goals as a team:

  • What do we want to accomplish together?
  • Why do we need to do this now? What is urgent about this goal?
  • Is this goal SMART – specific, time-bound, achievable, realistic, and time-bound?
  • What role will everyone play to achieve this goal?
  • How will we know that we have been successful?

Team Coaching Model Suzanne Martyn-JonesIn the RIGHT model, harness your power means bringing out your best for the team and the project at hand. Coaches “have the power to help people discover and achieve their true motivators”[6] which, in turn, helps people to unleash their power. Questions to ask include:

  • What power do you have? How can you contribute them to the team?
  • Are you ready to take on the task at hand? How can you display your expertise?
  • Can you combine your skills with another team member to be even stronger?

Team Coaching Model Suzanne Martyn-JonesWhen teams are not ready or not getting along, they find excuses not to get things done or they go off in different directions. But when they ‘gel’, it is easy for them to take action as a group. This final step in the RIGHT model moves the team from thinking and planning mode to action mode. It is where results start to happen. One of the biggest benefits of working as a team versus individually is the strength in numbers. And when more people work together, more can be accomplished. Here are some questions to consider:

  • When is the team ready for action? What are the first steps?
  • How is the team going to work together?
  • What tasks need to be done? Who is the best to do them?
  • When will the work be completed? How will we know?
  • Can we accomplish what we set out to do?

“Collective efficacy is a shared belief that our team can succeed. Take two teams with equivalent talent and the one with greater collective efficacy will perform better.”[7]This efficacy doesn’t come automatically just because individuals are supposed to work in a group. It’s a shared belief that comes when a team grows together using a framework such as the RIGHT model. The end state is worth the effort, as teams that work cohesively are more effective, empowered, and prepared to achieve greater success.


The RIGHT model can be applied to individual situations as well as teams. Perhaps there is a job that isn’t the right fit, or a relationship that needs mending, or a period in life that is a struggle. Individuals can use the RIGHT coaching model to improve any situation– by reflecting on the past, imagining the possibilities, setting goals, harnessing their power, and, finally, taking action. Following these steps allows them to seize the challenge in front of them and move forward positively, reaping all the rewards that life has to offer.


Science of People: 5 Coaching Techniques to Turn Your Employees into All-Stars, by Vanessa Van Edwards

Harvard Business Review: 7 Strategies to Build a More Resilient Team, by Keith Ferrazzi, Mary-Clare Race, and Alex Vincent (January 21, 2021)

Harvard Business Review: What Everyone Gets Wrong About Change Management, by N. Anand and Jean-Louis Barsoux (January 2017)

Harvard Business Review: The Secrets of Great Teamwork, by Martine Haas and Mark Mortenson (June 2016)

Harvard Business Review: 3 Tools to Help Leaders Steady their Teams during a Transition, by Victoria M. Grady (March 30, 2021)

Forbes: Evidence-Based Strategies For Better Teamwork, by Kevin Kruse (October 8, 2020)








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